In 1989, brothers Bert and John Jacobs started designing and selling T-shirts in the streets and college dorms. For five years, they traveled up and down the East Coast. They slept in their van, lived on peanut butter and jelly, and showered when they could. With sales lagging and a combined total of $78 to their names, Bert and John were considering giving up on the ultimate road trip. But one recurring highway conversation about countering the daily flood of negative news led to one idea, which led to one shirt, which led to one brand:
Life is Good.
Today, Life is Good is spreading the power of optimism to help us all focus on the good. The company donates 10 percent of its net profits to the Life is Good Kids Foundation, which helps kids overcome poverty, violence, and illness.