Women’s Fashion and Specialty Shop Showcases Fresh Branding, Easier Navigation and Greater Customer Engagement at FourSeasonsDirect.com.
Geneseo, IL – July 9, 2013 – Four Seasons (http://www.fourseasonsdirect.com), a locally-owned retailer featuring female apparel, accessories and the latest Petite, Junior and Plus fashions, announced today that they have launched a new e-commerce website. The new website includes a fresh vision for the 50+ year-old brand while maintaining a customer-centric, easy-to-shop, affordable approach to retail. The Midwest retail leader’s website offers expanded features, and customer-friendly navigation that allows website visitors to interact with the brand and products in an easier way.
For over 50 years, Four Seasons has brought affordable and fashion-forward items to communities across the Midwest. After five decades, their same focus still applies; priding themselves on offering customers the latest Petite, Missy, and Plus fashions, along with the small-town customer service they were founded on.
“The launch of our new website is a major milestone for us,” said Katie Andrios, President of Four Seasons. “We know people love coming into our stores, but they also want to interact with our brand and our products virtually, via computer or mobile device. They want to visit a website that is more consistent with the experience they get in our physical store. Sometimes they don’t have time to come into our store, and our new website provides customers a great way to always find the latest products and to learn about special in-store promotions.”
50 years after patriarch George Kutsunis opened the first Four Seasons store, acting as the store’s owner, manager, and only employee, the same determination, hard work, and devotion to his hometown is still a main focal point to the success of the business, and always will be. In addition to the newly-launched website and branding, Four Seasons has now expanded into 9 locations throughout Illinois and Iowa.
“We’re thrilled to be leading this new era in retail and e-tail,” said Andrios. “I really believe our customers will appreciate the ease and look of the new website and will enjoy browsing our selections online just like they do in our stores.”
Katherine Andrios, President